Co-Lead of Future Retail Fund
Based in the LA office, Elaine is the co-lead for Greycroft’s Albertsons Fund which is backed by the grocery retailer and has a strategic focus on the Future of Retail.
Prior to joining Greycroft, Elaine spent two years as a Partner at PLG Ventures, a pre-seed family office venture fund in LA. Before PLG Ventures, she was the Co-founder and CEO of Little Key in Chicago, an on-demand marketplace for parents to discover and book kids classes and activities (sold to Dabble Inc). She also was the VP of Product at Storeplacer (now SwiftIQ) and managed Strategic Partnerships at Tiny Prints (sold to Shutterfly). She began her career at JPMorgan covering M&A for consumer and retail industries and also spent time in the Corporate Development group at Sara Lee.
Elaine received an MBA from Kellogg School of Management and BA & BBA from Southern Methodist University. Elaine resides in LA now with her husband and their three children.
Both E-Commerce startups and investors want to know what it takes to scale a company. Matthew Bakal (CEO of Atom Tickets) and Elaine Russell (Greycroft) join Charity Manley (Audit Partner at KPMG) to share stories and insights about managing massive market disruption and investing in the future of retail. What operating metrics do Series B-stage […]