Ashley is Head of Creator Partnerships at creator commerce company Whalar. Creators are the heart and soul of Whalar, and Ashley finds new ways to reach the creator economy online, offline, and in places people don’t even think of. No matter the platform, Ashley refines the best talent to help brands stay culturally relevant and ensure diversity is in every aspect, from the equity in pay to keeping humanity and heart throughout the experience.
With 20+ years of experience in digital branding and driving brand awareness through engagement, Ashley has a proven track record in promoting up-and-coming influencers and consumer loyalty. Prior to joining Whalar, Ashley was Assistant Vice President of Strategy and Content at Lashify, where she led and managed digital content operations for print, streaming, and events. Before that, Ashley served as Director, Digital Content and Artistry, M·A·C Cosmetics, where she oversaw the brand’s global digital presence across all global social platforms. While at M·A·C Cosmetics, Ashley’s leadership contributed to M·A·C becoming the first beauty brand to launch on IGTV and one of the most prominent beauty brands on Instagram overall. Ashley’s career at M·A·C Cosmetics spans 20 years. Before her role as Director, Digital Content and Artistry, she was a Senior Artist, where she supported the brand’s North America business, including bringing to life makeup and fashion trends during New York, London, Milan, and Paris Fashion Week. Additionally, Ashley is the Co-Founder of Haus of SÔS, a bi-coastal creative firm specializing in digital media and visual branding.
A creative visionary at heart, Ashley’s deep understanding of market trends and buyer psychology has made her a sought-after expert in the creator economy. In addition, her knowledge and expertise in beauty marketing, diversity, equity, and inclusion have been published in top-tier publications like BuzzFeed, Vogue.com, Refinery29, and others.
She holds a BBA from Northwood University and resides in New York with her daughter and husband.