Dana Settle

Founding Partner

Dana Settle is a Founding Partner of Greycroft, and she heads the firm’s west coast office out of Los Angeles.

Prior to Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies in the Bay Area, including six years at Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets.

Dana currently manages Greycroft’s investments in Anine Bing, AppAnnie, Avaline, Bird, Bumble, Citizen, Clique, Comparably, Goop, HamsaPay, Happiest Baby, Merit Beauty, Seed, Thrive Market, Versed, and WideOrbit. She also managed the firm’s investments in The RealReal (IPO), Awesomeness TV (acquired by Dreamworks), Maker Studios (acquired by Disney), Pulse (acquired by LinkedIn), Trunk Club (acquired by Nordstrom), Sometrics (acquired by American Express), Viddy (acquired by Fullscreen), and Voicea (acquired by Cisco).

Dana is a member of the Fast Company Impact Council and a Board Director to IMAX Corporation and the nonprofit Baby2Baby. She also serves as the Chairperson of Powered Brands (Nasdaq: POWRU), a consumer brands-focused SPAC she co-founded with serial entrepreneur Katherine Power.

Her prior experience includes business development at Truveo (AOL), investment banking at Lehman Brothers, and international business development at McCaw Cellular Communications (AT&T). Dana holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School.

My Sessions

An In-Depth Conversation on Venture Investing & Startup Dynamics

Main Stage

Featuring two of the leading voices in the industry, this conversation will explore the L.A. tech scene and venture investing. Spencer Rascoff and Dana Settle will discuss Pacaso and Greycroft while sharing their thoughts on our evolving ecosystem.