Derek Smith

Plug In South LA

Derek Smith is the Founder of Plug In South LA. In addition to Plug In South LA, he is digital marketing evangelist and branding expert by trade, Derek has worked with many leading global brands. With a primary focus on digital media trends, he has developed a keen understanding of the complex relationship that exists between advertisers and brands. Derek has consulted and worked with some of the world’s most prominent brands, among whose number are Corbis Images, SAB Miller Breweries, NBA, Microsoft Advertising, Nestle , Dove, and Ritz Crackers.

Throughout his career, Derek has held a number of key positions, including that of business development director, brand strategist at Young and Rubicam and Wunderman. He enjoys good food and unplanned traveling adventures. He is also a former board member at Sustainable South Bronx.

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