speaker-info

JAMIE GUTFREUND

Chief Marketing Officer | Whalar

Jamie Gutfreund is the Chief Marketing Officer for the leading global creator commerce company, Whalar. Jamie is a digitally savvy, creative development and marketing executive with significant experience taking big swings on behalf of her clients and colleagues. At Whalar, Jamie is responsible for translating data and stats into insights and stories that help anticipate cultural shifts and support the growth of the Creator Economy. Jamie was recently named as one of Forbes’s “50 Most Entrepreneurial CMOS” in 2022.

Jamie has worked for some of today’s most successful consumer brands, including two of the world’s largest toy companies. She served as Hasbro’s Chief Customer Experience Officer and Marketing Officer for the $9B privately-held MGA Entertainment. Jamie also served in leadership roles at Microsoft and Expedia. Additionally, she has worked with some of the top global talent and advertising agencies, including WPP, Saatchi & Saatchi, and Creative Artists Agency.

In addition to her position at Whalar, Jamie is also a board member for Tubular Labs, the premier cross-channel measurement and analytics solution for social video, and a strategic advisor for Anzu.io, a programmatic in-game advertising platform. Jamie has also served on the board of Communities in Schools and The Fulfillment Fund.

While leading marketing at MGA, Jamie’s forward-thinking approach led to the creation of a wildly successful branded Roblox game, the creation of a virtual TikTok influencer, the establishment of an industry-leading Amazon commerce storefront and the launching of Direct-to-Consumer fan merchandise and collectible site. Jamie has also created original award-winning content for broadcast television and YouTube.

Jamie lives in LA with her family and two dogs and remains a dedicated fan of the NY Giants.

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