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Founder | Versed, Avaline, Merit & Investor | Greycroft

Katherine Power is a serial entrepreneur, CEO, and investor focused on creating products and businesses that connect to millennial and Gen Z consumers. Making a habit of finding the white space, Power has taken age-old industries and reimagined them with data-led, digital-first business models built for the modern shopper. Key themes to Power’s brands (Who What Wear, Versed, Avaline, Merit) include accessibility, inclusivity, clean ingredients, and sustainability. She has been acknowledged for her innovations on Fortune’s 40 Under 40 list, Fast Company’s Most Innovative Companies list, and Adweek’s Creative 100 and as one of Inc.’s 20 Young Entrepreneurs to Watch.

My Sessions


Closing Main Stage – Meeting the Moment: Why the Time is Now for Women Founders

Despite increased awareness about the funding gap faced by women entrepreneurs, a new analysis of venture data from PledgeLA shows that funding to women-led companies continues to decline. Join Annenberg Foundation Executive Director Cinny Kennard, Greycroft co-founder and managing partner Dana Settle, Katherine Power, Founder and CEO of Merit Beauty, Versed, and Co-Founder of Clique […]