Chief Marketing and Franchise Officer
Pocket.watch is the premiere kids and family entertainment company behind the world’s biggest YouTube creator-led franchises like “Ryan’s World,” “Love, Diana,” seen in content in over 80 territories globally and syndicated across 41 platforms including top OTT distributors like Hulu, Amazon Prime, Paramount+, and Peacock.
Kerry Tucker is the Chief Marketing and Franchise Officer of pocket.watch, where she spearheads the digital-first studio’s strategic marketing, branding and communications operations. Kerry plays an instrumental role in developing and amplifying the company’s global creator franchises — the likes of which include Ryan’s World, the best-selling kids goliath that spawned over 1,000 products in 75,000+ stores worldwide. Ryan was named YouTube’s Highest Earner by Forbes for the last three consecutive years.
With over 20 years experience, Kerry has a proven track record as a strategic and innovative leader at both Fortune 500 companies and startups, having held multiple C-level titles. Prior to pocket,watch, Tucker was the inaugural CEO of Hello Sunshine, launching the company in 2016. Prior to that, she was Chief Operating Officer of the Video Genome Project, a video-metadata company where she was instrumental in securing the acquisition by Hulu in 2016. She also previously served as EVP/CMO of Marketing at Victoria’s Secret; SVP of marketing, media, and merchandising at Martha Stewart Living Omnimedia; and VP of business development at CBS Corp.
Artists and entertainers have varying ways of embracing their influence in the digital sphere, with the number of media platforms creating new opportunities for connection and promotion. In this breakout session, panelists will explore the role of the digital landscape on influencers and content creators including how media shaped the artists’ success and expanded their influence. Representing […]