Liah Yoo

Founder & CEO

An entrepreneur and a content creator. Based in NYC, Liah is one of the top beauty influencers with more than one million subscribers on YouTube. She is also the founder & CEO of KraveBeauty, a skincare brand that’s set out to liberate people from the overwhelming stress and confusion in the skincare world.

My Sessions

From Founder to CEO

Main Stage

Moving from a founder role to CEO is no small task. While outwardly, it may appear to be simply a change in title, in reality it’s anything but. Starting your own business takes big thinking, innovation, and drive. Those qualities are helpful for CEOs, but must be complemented by much more. Putting innovation into practice […]