Nicole de Ayora

Chief Product Officer
Dapper Collectives

Formerly Chief Content Officer, Brud

Nicole de Ayora is the Chief Product Officer at Dapper Collectives. In October 2021, Dapper Labs acquired Brud and launched a new business unit, Dapper Collectives, focused on building tools for DAOs (decentralized autonomous organizations).

Previously, Nicole was the Chief Content Officer at Brud, a next-gen entertainment and technology company that leverages cultural insights, creative minds, and boundary-pushing technologies to develop fully-realized virtual characters who tell stories, champion ideas, and connect with their audiences as they entertain and inspire. Here Nicole develops new products and curates content around innovative virtual characters like Miquela in an effort to build radical, intelligent and accessible entertainment for a new generation. Nicole specializes in product development and management, website development and management, and content management and distribution.

Prior to joining Brud, Nicole was a Product Manager at VICE where she led the design, development, and launch of the company’s global content management system, Backstage, as well as the design and launch of Collectively, and managed verticals Noisey, The Creator’s Project, and THUMP. Before VICE, Nicole was a Product Manager at SendMe, Inc. a subscription-based, mobile entertainment company in San Francisco. Nicole received a 2010 California State Library Grant for her Oakland World initiative, which she designed, produced, and programmed. Oakland World sought to provoke dialogue across the city’s neighborhoods and to encourage creativity, literacy, and self-sufficiency by providing opportunities for underrepresented youth and adults to write, publish and perform works about their lives. She graduated from the University of California, Santa Barbara with a BA in Spanish Literature and English Literature. Nicole currently resides in Los Angeles, California.

My Sessions

The Future of Storytelling

Main Stage

Storytelling has moved far beyond tales around a campfire and words on a page. Technology and virtual reality have transformed entertainment, and the voices behind stories have shifted and expanded. Content is more accessible, with creators pushing boundaries to connect with audiences in new ways. With these radical changes in a short period of time, […]