Tina Rubin is the CMO of virtual entertainment company Wave where she oversees the implementation and development of global marketing strategies and partnerships to bring virtual entertainment experiences to fans worldwide. Tina was formerly head of strategy and consumer marketing at Netflix, and prior to that, vice president of marketing for Disney-owned digital movie streaming service Movies Anywhere, in addition to holding various marketing roles at Amazon and Mattel.
Artists and entertainers have varying ways of embracing their influence in the digital sphere, with the number of media platforms creating new opportunities for connection and promotion. In this breakout session, panelists will explore the role of the digital landscape on influencers and content creators including how media shaped the artists’ success and expanded their influence. Representing […]