Trevor McFedries

Co-Founder & Co-CEO, Brud
Creator of virtual pop star Lil Miquela

Trevor McFedries is the founder of the technology startup Brud, a next-gen entertainment and technology company that leverages cultural insights, creative minds, and boundary-pushing technologies to develop fully-realized virtual characters who tell stories, champion ideas, and connect with their audiences as they entertain and inspire. He is the creator of virtual pop star Miquela or “Lil Miquela,” a Gen Z icon with millions of fans around the world. Since its inception in Los Angeles in 2017, Brud has raised funds from venture firms Sequoia Capital, Spark Capital, and SV Angel amongst others. Previously, he was an early employee at Spotify and a recording artist and producer who played festivals like Coachella and Lollapalooza.

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